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LOGOS MUST BE UNIQUE, SIMPLE AND MUST TRANSMIT
THE ESSENCE OF YOUR BRAND / BUSINESS
WE CREATE YOUR IDENTITY FROM SCRATCH
OR, IF YOU ALREADY HAVE A BRAND BUT DON'T LIKE IT AND WANT TO GIVE A NEW FACE TO IT, WE DO ITS RESTILIZATION
GSM • Logo restyling
Briefing: GSM is reaching an elite audience in the city of Blumenau, they needed a brand that conveys sophistication, technology, energy, movement. They care a lot about the studio environment and the quality - and modernity - of the equipment.
BEFORE
LATER
Chocoliebe • Creation of the brand's name and logo
Briefing: The client produces artisanal chocolates in Pomerode and is very fond of German culture, wants to bring this to his brand in some way. We created the name and logo. The result:
Liebe = love, in German.
BEFORE
LATER
Engeblu • Logo restyling
Briefing: The client already had a logo but did not think it was modern, as the company sells technology. We kept the idea of a plug forming an "E" but gave the brand more movement by adding a circle and making the plug tilted upwards, transmitting growth.
We left the most modern colors, with not so vivid tones. We changed the typography to a more straightforward writing to convey accuracy, perfectionism - something necessary when it comes to technology.
BEFORE
LATER
FaleFone • Name and logo creation
Briefing: The client is opening a company that provides humanized digital services.
The challenge: it is a digital (automatic) service, but the company's differential is that it is humanized.
We created a name in Portuguese (Portuguese helps to humanize, after all it is the language we speak and hear every day from people close to us) with a friendly phonetics. We achieved this with two short names that start with the same sound (F).
In typography we use a font that is easy to read and with round shapes and not so exact, another feature that helps to humanize.
The symbol is a classic of communication, the balloon. However, it consists of two "ephes", one in the normal sense and one upside down - the brand name also has two "ephes" highlighted.
We brought the digital side in the colors and in the finer lines that form the symbol and the typography.
OBA! Churros • Logo restyling
Briefing: The customer created a super foodtruck to sell his super churros recipe. He had already bought a logo but was not satisfied, he wanted to convey modernity and joy. The brand needed to be simple and at the same time be a strong symbol, easy to memorize (the old logo had many elements, contours and fonts that fought each other) .
BEFORE
LATER
ZicZac • Logo creation
Briefing: ZicZac is an emporium in Blumenau with a focus on craft beers and special draft beers. They created themselves the name that refers to that famous German song "zic zac zic zac hoi hoi hoi!" Do you know it? They came to us to create the logo, the result:
Nisco • Logo creation
Briefing: The business is a physical store in Rio dos Cedros (SC) and e-commerce for clothes, toys and accessories for babies and children. It will be run by the owners - a young couple who just had a baby. They did not demand much detail. They said that they liked the logos that we make, and that they wanted something in the same style: clean, simple, unique and that has a story to tell. The result:
Kanto da Festa • Logo redesign
Briefing: The customer has a store for party items and has had the old logo since the beginning of it. The idea was to re-stylize it to convey more modernity and joy. The result:
Reuse • Logo creation
Briefing: Reuse is a brand of reusable cups from Rio dos Cedros - SC. In the logo we seek to represent nature: we use the "r" in the name to create a tree.
We are a family owned and operated business.
Insad Consulting • Logo creation
Briefing: Insad Consulting is a brand of business consulting. With the beginning of Insad (in) we created a graph representing growth, the objective of any company.
We are a family owned and operated business.
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